Google has officially unveiled the Pixel 10 series, headlined by the Pixel 10 Pro, with a strong focus on on-device artificial intelligence powered by its new Tensor G5 chip. The upgrade brings Gemini AI directly into phones, watches, and earbuds, promising smarter tools that anticipate user needs and improve everyday experiences.

One of the standout features is Magic Cue, an AI system that pulls together data across apps like Gmail, Calendar, and Maps to surface useful information at the right moment. For example, when calling an airline, flight details automatically appear on screen. If a friend messages about brunch, the phone can suggest nearby cafés and show calendar availability without extra searching. Analysts see this as a step toward more autonomous AI-driven assistance on smartphones.

Key Highlights

• AI Features: Magic Cue for context-aware information, Camera Coach for real-time photography advice.

• Hardware: Tensor G5 chip runs AI locally, 6.3in OLED display on Pixel 10, up to 6.8in on Pixel 10 Pro.

• Cameras: Pixel 10 introduces a 10.8MP 5x telephoto lens, while the Pixel 10 Pro features a 48MP telephoto with 10x optical zoom.

• Foldable: Pixel 10 Pro Fold adds IP68 water and dust resistance, a rarity among foldables.

• Pricing & Release: Pixel 10 starts at £799, Pixel 10 Pro at £999 (shipping August 28), and Pixel 10 Pro Fold at £1,749 (shipping October 9).

Photography is another area where Google leans on AI. The new Camera Coach analyses scenes and suggests better framing, angles, or lighting, giving users more professional-looking shots. The Pixel 10 Pro models take this further with enhanced telephoto zoom and larger displays, catering to users who want both performance and versatility.

The ecosystem expansion continues with the Pixel Watch 4, now acting as a personal AI health coach through the updated Fitbit app. It can generate tailored fitness and sleep plans, track training impact in real time, and even provide satellite SOS services in remote areas. Starting at £349, the watch also debuts a more repair-friendly design.

Google also introduced the Pixel Buds 2a, a lower-cost option at £129. Despite the price cut, they retain active noise cancellation, the Gemini assistant, and a replaceable battery in the charging case.

With the Pixel 10 series, Google is pushing hard into practical, AI-driven experiences across devices while improving durability and serviceability. The combination of smarter tools and stronger hardware positions the Pixel 10 Pro as a flagship built for both everyday convenience and advanced performance.